Watch for these #fakenews Liar’s Tricks before you forward that post to all your friends…

• Change the order of events. Reverse cause and effect to make the perpetrator the victim.
• Accuse the accuser. If you’re guilty, blame your innocent opponent before the news breaks.
• Stretch the analogy. You can generalize all you want if you reinforce the reader’s existing opinions.
• Focus on a side issue. Pick one that’s hot so you can distract from the real story.
• Release late Friday. Or after the closing bell.
• Confuse with “alternative facts.” If you can’t quash the rumor, create multiple bogus versions of events to bury the story in noise.
• Point to anomalies as trends. This scorching day means more drought to come.
• Use a pitchman. Lying people are more interesting than honest graphics.
• Animate your charts. Shorten attention spans and reduce study time.
• Use nonstandard chart formats. Make eye-catching puzzles out of your boring facts.
• Abuse the Net Promoter Score. Just because they sent you a survey doesn’t mean they intend to improve anything.
• And, no matter what you do, leverage emotion! Leverage anger or strong sentimentality to cloud the logic and make it go viral.