Use PowerPoint? Are you lying? Sure.
This is the third edition of Gerald Everett Jones's popular textbook on achieving clarity in business and financial presentations.
If you’re using a computer to generate charts for meetings and reports, you don’t have to be taught how to lie-you’re already doing it. You probably don’t know your charts are unreliable, and neither does your audience. So you’re getting away with it-until a manager or a sales prospect or an investor makes a bad decision based on the information that you were so helpful to provide. The main focus of How to Lie with Charts is on the principles of persuasive-and undistorted-visual communication. It’s about careful thinking and clear expression. So don’t blame the computers. People are running the show.
New material in the third edition includes financial proofreading, inherent flaws of dashboard displays, and basics of stock market technical analysis. Emphasis is on catching chart errors – which are often unintentional – whether you are making your own or trying to interpret a presenter’s claims.
From the Author
I’m particularly proud of the new material in this third edition. There’s a nontechnical overview of technical analysis that gives you the tools you need to begin to explore this powerful method of understanding stock market behavior. There’s enough about the inherent flaws of viewports and dashboard displays to make you wary of those charts that are generated for you on a daily basis by robots. And I haven’t seen a comprehensive discussion of financial proofreading anywhere, so here it is!
“Gerald Jones updates Mark Twain’s adage “lies, damned lies, and statistics” to its modern sequel about charts and graphics. Every corporate director subjected to PowerPoint presentations needs to read this for his/her own protection.” – Richard E. Cavanagh, Past President and CEO, The Conference Board, Inc.
“Who would have expected a book on charts and graphs to be so entertaining? It’s an exceptionally fun read (really) and a must-own reference for anyone who presents or analyzes data. Gerald uses wit and humor to explain concepts we often take for granted and succeeds at teaching us how to deliver more effective presentations–while warning us to beware of those who might lie using the exact same techniques!” – Anthony Hitt, CEO, Engel & Völkers North America
“It broke our hearts to see this book come out, because it was the one we were planning to write. Having read it, however, we doubt we could have done a better job. Jones addresses fundamental issues of visual perception in a style that is clear, concise, and amusing.” – Robin Wolfson, President, Datastep Development
“The author is challenging you to formulate penetrating questions about the information being used and the credibility and reliability of that data. Is it being used properly or is it distorted in some way? If there’s distortion, was it intentional or unintentional? If intentional, questions of professional ethics and possibly fraud come into play.” – Frederick Gallegos, CGFM, CDE, U.S. Government auditor (retired)